Youtube video

How would you describe the manic tumult inside a pinball machine when the metal ball spasms against the bumpers? Flashing lights! Scrolling scores! Alarms sounding! It’s a FRENZY!

That’s the concept behind the Lottery’s latest television commercial for its FRENZY Family of games, exploding with mid-tier level prizes of $50, $100, $500 and $1,000 for each FRENZY game so named. In the spot, the viewer gets inside the pinball machine to experience the frenzy of excitement likening it to playing the scratch-offs.

The spot was produced by the local computer-graphics house Vidox. The FRENZY campaign runs statewide Feb. 27 through March 26, 2017.