Next Draw: Friday April 25, 2025
$60,000,000 Estimated Advertised Annuity Jackpot Cash Value: $26,900,000
Retailers' Guide
Open the Door to Greater Possibilities
As a Lottery retailer, you have the opportunity to grow your sales, expand your customer base, and give customers a fun, exciting reason to keep coming back to your business. It’s easy and inexpensive to get started—we provide all equipment, supplies, and marketing support needed at no extra charge.
The Louisiana Lottery Corporation wants all of our retailers to be successful. By providing you with dedicated customer service, customizable staff training, flexible billing options, free point-of-sale management and servicing, and reliable communication, we give you all the tools and support you need to thrive as a Lottery retailer.
Becoming a licensed Lottery retailer can open a lot of doors for your business. By selling Lottery products, you’ll have the opportunity to expand your customer base, grow your sales, and bring the thrill and excitement of the Lottery to your store. And the best news is—it’s easy and inexpensive to get started!
How Do I Become a Licensed Retailer?
Step 1: Verify Good Standing
Obtain letters of clearance/good standing from both the Department of Revenue and the Louisiana Workforce Commission. Verify your good standing with the Louisiana Secretary of State, too.
Step 2: Submit Your Application
Complete the Retailer Application Package and submit it, along with your good clearance letters and a one-time $35 licensing fee.
Step 3: Application Review
We’ll perform a background/credit check and a marketing evaluation to see if it’s a good fit. While you’re waiting, familiarize yourself with the Retailer regulations, terms and conditions, and responsibilities laid out in the Retailer Guide.
Step 4: Inspection and Final Approval
After assessing your application, we’ll schedule an ADA inspection of your business. Provided that all requirements are met, your application will be approved!
Step 5: Training and Equipment Installation
We’ll provide hands-on classroom training for your staff that will prepare them to sell Lottery products. Any products and equipment that have been selected for your business will be delivered and installed.
Step 6: Start Selling!
Once you’ve posted your official lottery license in a prominent area outside your business, you can start selling! Congratulations—you’re officially a Lottery retailer!
New Customers. Exciting Products. More Business.
Being a Lottery retailer is about more than just selling Lottery products—it’s about bringing the thrill of the play to a loyal customer segment that spends more and visits more. Adding the fun and excitement of Lottery products to your store opens the door to more customers, more purchases, and more business.
Earn Commissions
Lottery retailers earn 5% commission on every ticket sale.
Collect a Selling Bonus
Sell a winning ticket? You can collect a bonus for selling a jackpot-winning ticket for:
- Lotto and Easy 5 jackpots (pay 1% of prize)
- Powerball and Mega Millions jackpots (pay a minimum of $40,000 or 1% of Louisiana’s contribution to the prize pool)
- Powerball’s match-5 prize (pay 1% of prize, including Power Play or $10,000-$20,000)
- Mega Millions match-5 prize (pay $20,000)
Get Cashing Incentives
Cashing winning tickets (of up to $600) can mean more money in your pocket. Here’s what you can make:
| Price Amount Paid | % Incentive |
|---|---|
| $1 - $25 | .50% |
| $26 - $50 | .75% |
| $51 - $100 | 1.00% |
| $101 - $200 | 1.50% |
| $201 - $600 | 2.00% |
Licensing Forms and Resources
Here’s all the links and forms you’ll need on your journey to becoming an official retailer for the Louisiana Lottery:
Learning About & Apply for Your Lottery License
- Retailer Recruitment Brochure
- Retailer Application Package
- Retailer Responsibilities PDF
- Billing Option Form
- EFT Authorization Form
- License Cancellation Form
Helpful External Sites for Learning about Retailer Obligations & Supporting Your License Application
- Retailer Regulations
- Code of Governmental Ethics
- Louisiana Lottery Corporation Law
- Louisiana Department of Revenue and Taxation Website
- Louisiana Workforce Commission-How to Obtain Letter of Good Standing
- Louisiana Secretary of State
Current Retailer Resources
Already a Louisiana Lottery retailer? Find game instructions, selling guides, printable reports, and more to help you thrive.
Retailer Training Resources
- Retailer Guide
- Terminal Report Guide
- Terminal Quick Reference
- Reconciliation Report
- Retailer Video Library
- Retailer Portal Guide
- Tour of Retailer Portal
- Pick 5 Sell-In Guide
- Fast Play Sell-In Guide
Player Brochures for Your Customers
Retailer FAQs
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What businesses can become Lottery retailers?
The vast majority of licensed retailers are convenience stores; however, grocery stores, drug stores, liquor stores, bars, and restaurants also sell Lottery tickets. Outlets which provide one-stop shopping convenience or entertainment for adults work best for the sale of Lottery tickets.
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How does the Lottery determine whether it will grant a retailer license?
The Lottery licenses retailers to sell all of its products, including draw-style and scratch-off game tickets. In selecting retailers for licensure, the Louisiana Lottery Corporation considers the retailers' financial responsibility, integrity, reputation, accessibility of the place of business or activity, security of the premises, whether sufficient retailers already exist to serve public convenience, and the projected sales volume. Because of the considerable investment of equipment and sales support the Lottery makes for retailers, potential retailers are scrutinized to ensure an adequate return on investment in making the decision to grant or renew a license.
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How much does it cost to become a Lottery retailer?
Applying for a retailer license involves a one-time $35 fee. There is no charge for yearly renewals. Retailers must also maintain an electronic funds transfer (EFT) bank account. Use of other equipment and training is provided free of charge, including ticket dispensers, ticket-printing terminal and supplies, customer play center, shipping charges, and sales materials. Also, retailers are assessed a weekly $20 fee to cover communication costs. Since the sale of Lottery tickets is considered a government service, retailers are required to be compliant with the Americans with Disabilities Act. Any costs for store modifications necessary for compliance are the responsibility of the retailer.
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Is there any minimum sales requirement to become a Lottery retailer?
Retailers are assigned a customer service representative who will use proven sales techniques and area demographics to assist them in developing a sales plan and goals. At the very minimum, retailers must maintain four scratch-off games on sale at all times and place an order for scratch-offs at least every 60 days. However, due to the considerable expense in servicing retailers, the Lottery evaluates retailers' sales volume for return on investment and reserves the right to cancel, suspend, revoke, or terminate retailer licenses for the insufficient sale of tickets.
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Is there anything that would prevent a retailer from being able to sell Lottery tickets?
The following conditions prevent an individual or business from obtaining or renewing a Louisiana Lottery retailer license:
- Not being current in filings and payment of all taxes, interest and penalties owed to any political subdivision, including the Department of Labor, Department of Revenue and Taxation and the Secretary of State.
- Being convicted of any illegal gambling activity, false statements, false swearing or perjury or a crime punishable by more than 1 year imprisonment, a fine of more than $1,000 or both.
- Being a vendor or employee of the Corporation or residing on the same household as an officer of the Corporation.
- Knowingly making a false statement of material fact to the Corporation.
- Not being in compliance with the Americans with Disabilities Act.
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Can a business sell only Lottery tickets?
No. Administrative law prevents retailers from being engaged exclusively in the sale of Lottery tickets.
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Can retailers choose which products to sell or how much to charge?
No. Retailers are provided an optimal product mix to maximize revenue based on the demographics of the stores' customer base and traffic. Also, administrative law prevents retailers from selling tickets at a price other than what is established by the corporation. Additionally, retailers may not charge a surcharge to cash winning tickets.
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How are retailers billed for tickets they sell?
One requirement for becoming a retailer is having an electronic funds transfer (EFT) bank account for Lottery ticket payment. The Lottery will "sweep" this account for draw game tickets sold and scratch-off settlements. The Lottery has a billing option that bills retailers for scratch-off packs only after a substantial amount have been sold or after 60 days. In the event an instant game is closed and the retailer still has remaining inventory of that game, a credit will be issued for any scratch-off tickets from an activated pack that is returned. Since retailers are not billed for a pack of instant tickets until the pack is activated, there is no charge or credit for an unactivated pack of instant tickets if returned.