Ask for the Sale
Draw-style game sales can equally be positively impacted by asking for the sale, especially with jackpot games such as Powerball and Lotto, where you can remind customers of the jackpot level.
Asking for the sale not only increases sales and commission, it also demonstrates great customer service. In fact, players appreciate being reminded to purchase their tickets and say they would purchase more often if they were reminded to do so.
Asking for the sale is relatively simple and clerks can be trained on creative ways to ask for additional sales every time they ring up a purchase. Creating clerk promotions that track shift sales growth can also be utilized to motivate staff to ask for the sale.
Here are some different ways to ask for the scratch-off sale:
"We just received some brand new scratch-off games (or name a particular one). Would you like to try your luck for a dollar?"
"We just sold a (enter amount) winning amount from (enter game name). Would you like to play?"
In a recent player survey, 60 percent of scratch-off players said they would be more likely to purchase all ticket scenes in a scratch-off game that offered multiply scenes. Use research to your advantage by asking for the additional sale when a player has selected to purchase a ticket in a game with more than one scene.
For draw-style games, sales growth often corresponds with the size of the jackpot. During periods of high jackpots, create an awareness of the jackpot size while asking for the sale:
"The Powerball jackpot is all the way up to (enter amount) million! Would you like a ticket for the drawing tonight?"
Draw-style games like Powerball and Easy 5, offer $1 add-on options. For an additional $1, Powerball players can add the Power Play to their ticket for the chance to multiply any nonjackpot prize up to 5 times. With each Powerball ticket purchase, ask the player whether they would like purchase the Power Play and explain how the feature can benefit the player. Similarly, Easy 5 players can add the ezmatch option to their ticket for an additional dollar for the chance to win up to $250 instantly when their ezmatch numbers match their Easy 5 numbers. With each Power Play or ezmatch sales added on to the purchase, you effectively double your commission.
Finally, wish players good luck after they've purchased a Lottery ticket. This is a great way to promote positive customer relations and encourage repeat sales.
