How to Use FREE Tickets to Maximize Sales
When a customer redeems a "FREE ticket" scratch-off, commission is earned on the FREE ticket. Therefore, when the ticket is sold and redeemed at the same store, that retailer doubles the commission for the sale when a FREE ticket is won.
To take full advantage of this sales opportunity, retailers should always redeem "FREE ticket" winning scratch-offs with free tickets -- NOT the cash equivalent. It is best to give the player a free ticket of the same game as the winning ticket being redeemed, but if the retailer does not have that game available, it is acceptable to give a free ticket from another scratch-off of the same price point.
When the "FREE ticket" winning scratch-off is redeemed at a different Lottery retailer, that retailer has the potential to turn the redemption into additional store sales.
The main reason for a store visit may be to redeem a winning ticket, but the customer often also ends up purchasing other items.
FREE ticket prizes give customers greater play value for their money, increasing customer satisfaction. Also, because FREE ticket prizes are not part of the game's prize payout, their use allows for a larger quantity of (and better odds of winning) meaningful mid-tier prizes, that correlate with the game's price point.
